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restaurant brand management

Nov 27

Restaurant Social Media Monitoring and Customers - A Volatile Mix

While social media can be a great promotional tool, the downside comes down to one concept: reputation management.Customers in today’s social media-obsessed world are quick to head to their favorite outlets online to praise – or complain about – businesses they frequent.

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People discussing restaurant reservation software and the value of the personal touch with guests.

Nov 24

My Boss Is Almost Sold On Restaurant Reservation Software But Says -

You've done the hard work of convincing ownership that they need Restaurant Reservation Software, But they say "We Value The Personal Touch With Our Guests".  How do you overcome some of the reasons they now put forward?  Here are 5 typical guest related concerns.

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Brand Monitoring Tool

Mar 27

Is Your Restaurant Using Brand Monitoring Software?

Word of mouth is the most powerful marketing tool in the hospitality industry. Happy diners tell their friends and family about their experience at your restaurant and that is more effective than any marketing or advertising that you do on your own. Unfortunately, the reverse is also true, and negative statements made about your restaurant can drive potential customers away long before you've even had a chance to reach out to them. With online reputation management tools you can limit the negative effects of what customers say and accentuate the positive.

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