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ResEasy Blog

Girl making a restaurant reservation on Facebook

Apr 04

5 Things You Should Know About Social Media Marketing & Monitoring For Restaurants

Have you jumped into the restaurant social media pool yet? Wondering how to get started or how to pump up your current online presence? With a little thought, your social channels can be one of your greatest marketing tools.

According to statistics, nearly 87% of people who dine out on a regular basis, utilized some form of restaurant social media communications, last year. These people used a number of social platforms including Facebook, Twitter, Yelp, Foursquare, Pinterest and YouTube, which accounted for 50% of the overall total.

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Girl making online restaurant reservations

Apr 02

10 Ways To Control Online Restaurant Reservations

 The biggest concern that most restaurant owners have is losing control of online reservations.  Owners should never a worry since your reservation software should have the means to control online activities as you wish.  It should be entirely in your hands.

Here's a small list of what restaurant management should control with respect to online bookings.

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Showing the various modules in the ResEasy system

Mar 06

ResEasy Restaurant Reservation System

When choosing a restaurant reservations system, restaurateur should make sure they have total control over online bookings, open tables, table duration and their customer database. Reducing time consuming staff reservation duties and service planning activities should be evident.

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Friends gathered around table.

Nov 27

Restaurant Social Media Monitoring and Customers - A Volatile Mix

While social media can be a great promotional tool, the downside comes down to one concept: reputation management.Customers in today’s social media-obsessed world are quick to head to their favorite outlets online to praise – or complain about – businesses they frequent.

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People discussing restaurant reservation software and the value of the personal touch with guests.

Nov 24

My Boss Is Almost Sold On Restaurant Reservation Software But Says ...

You've done the hard work of convincing ownership that they need Restaurant Reservation Software, But they say "We Value The Personal Touch With Our Guests".  How do you overcome some of the reasons they now put forward?  Here are 5 typical guest related concerns.

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Graphic showing the growth of mobile use - before and after

Oct 04

Restaurant Brand Marketing On Smart Phones Gaining Traction

As a restaurant operator, you know how important marketing is for sales.  If nobody knows about your restaurant, it is extremely hard to bring in new customers, and while word of mouth is great, there is only so much this is going to do for you.  In the restaurant business, you need to continually remind people you are around, so if they have a craving for your style of food, they know you are ready to serve them.  With more and more forms of marketing moving towards the Internet, holding and creating a strong presence online is essential. Having a website is the first step, but there are many other steps you need to take in order to build a proper form of brand marketing for your business.  Restaurant brand marketing does not stop on your standard website, and even social media integration is not enough.  You now need to consider the use of smart phones and how this ultimately fits into your marketing campaigns.

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People at a table discussing  concerns about restaurant reservation software.

Nov 10

5 Misconceptions Your Boss Has About Restaurant Reservation Systems

Common restaurateur concerns about restaurant reservation systems.   There is no reservation system that can improve on what we do!

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